🧪 Market Operations
A fast-moving startup reimagining sports betting as a stock trading experience needed internal tools to help market operators manage real-time game data accurately, efficiently, and at scale.
🔍 The Problem
Market operators were managing live sports data in massive Google Sheets. This was error-prone, hard to learn, and impossible to scale. Mistakes meant app users could lose (or gain) money unfairly, eroding trust in a newly launched product.
🛠️ My Solution
I designed a lightweight internal dashboard tailored to how operators actually think and work and not just what the data says. Through interviews, prototyping, and testing, Ie landed on a card-based system that let them track, update, and manage live sports outcmes with speed and accuracy. A flexible sidebar supported multitasking, and I expanded the brand system to give the dashboard its own visual language without losing consistency.
📈 Outcome
✅ Reduced error rates in operator flow (qualitative feedback)
✅ Faster onboarding for new operators (from weeks to days)
✅ Shipped in time for 2023 launch, with continued feature adoption into new markets
✅ “The card view is exactly what we needed. Way easier to scan than the old sheet.” - Market Operator
🎯 My Role
Senior Product Designer
I led design for internal ops tools and collaborated on app UX, brand illustrations, and web presence. My focus: turning complicated internal processes into scalable, intuitive product experiences.
🔧 What I Did
📋 Redesigned the operator workflow with a card-based dashboard that surfaced key contest data clearly and reduced risk of human error
🧪 Tested layout patterns (table, kanban, card) with end users to balance info density with clarity, cards won decisively
🎨 Created a “sister” brand system for internal tools, extending the consumer-facing design language while introducing new UI patterns
🚀 Expanded tool capabilities post-launch: built-in assignment logic, support for additional bet types, and early-stage bulk actions
🔄 What I’d Do Differently
I’d advocate earlier for in-tool feedback logging. I had strong operator relationships, but more structured input could’ve accelerated post-launch improvements.
Where to next?
Appointment Booking
A legacy salon and spa platform needed future-ready flows to win back an enterprise client. I redesigned key appointment and payment experiences to reduce friction and rebuild trust.
View case study
Comcast Business Mobile
Multiple dev teams were struggling with inconsistent tools across cloud platforms. I created a unified internal experience that made complex work faster, clearer, and easier to scale.
View case study
Thrive TRM
To grow into the enterprise market, Thrive needed a more cohesive design system. I helped build a scalable UX foundation and redesigned core flows to support faster, smarter recruiting.
View case study✉️
Let’s chat
Frankie@sylvester.work