Stop Betting,
Start Trading
Overview
Sporttrade needed reliable tools that allowed the market operations team to efficiently and effectively do their jobs to keep the app accurate, reliable, and prepared for expansion.
Sporttrade is an app that launched in 2023 and is positioned to reinvent the sports betting industry by allowing users to bet on sports in the same they would trade stocks.
I also implemented app features and created illustrations for the Sporttrade brand.
Role
Sr. Product Designer
Internal Support Tools, App Product Experience, Company Branding, Website Design
UX & UI Design, Visual Design, Illustration, Web Design, Product Design, Prototyping & Testing
We spoke to Product Owners and Market Operators to understand technical requirements and user pain points.
Market Operators
Market operators handle the data management for sports outcomes that are then surfaced in the app for users to engage with and bet on. Their original workflow is very hands-on and exists within an intricate Google Sheets document that allowed them to hone their skills pre-launch.
This document was functional but hard to parse, big learning curve, easy to make an error & hard to catch it.
So how might we streamline the operations team’s existing workflow so that they have more control over their process and new features to better handle challenges from a growing company?
Contest Management
To provide the ability to input information faster, we designed a sidebar that gave operators the ability to multitask and keep an eye on other contests they’re assigned to. The sidebar gave them all the information and functions they need to adjust outcomes.
Operator Assignment
Allowing the assignment of operators for specific contests allows them to better plan their day, complete their goals, and jump in if needed.
App users
An error in data could result in a customer being misled, given more money, or incorrectly having money removed from their account.
This would erode trust in the product and give people a reason to not use the app.
Easy to navigate
A clean layout with information displayed in a way that’s easily digested enables operators to efficiently navigate and filter contests to make the data changes they need, quickly.
The solution was in the cards
We aligned on the card-based approach. In testing, we discovered that the table approach felt too much like a Google Sheets makeover and was overwhelming with so much betting information exposed. The kanban had an opposite effect with having too little information exposed, too much clicking, and wasn’t able to scale for future needs.
It also future-proofed the experience by providing space to implement other types of outcomes with different views, like tournaments and propositions bets.
Research, Wires, and User Testing
Once we defined the product vision, we explored different experience models that could bring that vision to life. We created wireframes of each proposed approach, kanban, table, or card-based.
We then tested these approaches with end users using prototypes, gathering their impressions on the way information was organized, how they’d find certain games and bets, and how they would halt and settle outcomes.
Expanding the visual system
We leveraged consumer facing branding as a base and built on it as we dug into visual design. This dashboard posed unique experience needs for net new patterns that the existing system didnt support. We needed to expand on it, and decided to create a "sister" brand to compliment the consumer facing one.
Sidebar Design
To help operators multitask, I designed a sidebar where they were able to edit a contest while still seeing others that are in progress or upcoming.
The sidebar includes contest details and a table view to edit the outcome statuses as necessary.
Designing the cards
The cards on the dashboard needed to provide a lot of dynamic information that was easily scanned and quickly recognizable.
Since we were a small team, we deprioritized building a feedback mechanism within the tool.
We worked closely with our market operators and were able to iterate directly on their feedback. Over time, we worked to transition other functions into the dashboard.
Reference data creation: how games and outcomes get ingested to the system and listed on the app
Other types of outcomes: Golf tournaments, futures, and props
Bulk actions for settling and halting more than one outcome in a contest, resettling an outcome,
and display states
